Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee TV is number one Hindi GE channel this week

22-August-2012
Font Size   16
Zee TV is number one Hindi GE channel this week

The narrow gap amongst the top channels is demonstrated once again, where on the back of a couple of its properties, Zee TV has overtaken Star Plus to be the number one channel this week.

Zee TV has secured 283 GRPs in the latest week of data from TAM Media Research, while Star Plus is on the number two position with 255 GRPs. Colors follows at 238 GRPs and Sony Entertainment Television is at 214 GRPs.

In the next tier, Life OK has taken over Sab by a small margin – Life OK is at 135 while Sab is at 133.

Zee TV’s numbers have come on the back of its format show DID L’il Masters that has delivered a rating of 8 plus. The show had delivered a rating of 7.5 TVR last week for the episode that featured guests Salman Khan and Katrina Kaif.

This week, the channel has also seen some of its other properties such as Gold Awards deliver numbers for the channel, taking its overall weekly ratings higher.

TAM data is shared with exchange4media by TAM subscribers.

 

 

Tags Star Plus

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.