Top Story


Home >> Media - TV >> Article

Zee TV holds its own in the first IPL week

Font Size   16
Zee TV holds its own in the first IPL week

Zee TV is one of the few orgnisations to heave a sigh of relief that the Indian Premier league (IPL) numbers not eating into its channel shares. Zee TV has cited aMap data for the target C&S 4+ in the Hindi speaking markets to emphasise that in the first three days of IPL, it has managed to grow its daily GRPs.

Quoting aMap data, an official communiqué said, “On April 18, 2008, Zee TV’s daily GRPs grew to 29.7 GRPs from 25.8 GRPs on the same day in the previous week. On April 19, 2008, the channel garnered 26.6 GRPs as compared to 17.7 GRPs in the last week. Finally, on April 20, 2008, Zee TV achieved 35.5 GRPs, which was double of 17.6 that Zee TV achieved on the previous Sunday, across the full day even though MAX got 84 GRPs on the same day.”

Tarun Mehra, Business Head, Zee TV, commented, “Cricket is like a religion in India and hence, we were closely watching the trend of GECs once the matches began. I am very happy to note that besides cricket, there is another habit that is hard to break and that’s daily soaps. Our growth is ample proof of the same.”

The press statement further stated, “Zee has bucked the GEC trend of this first IPL weekend by growing on all three days, as all other channels have fallen. All other GECs, including Star Plus, have shown a decline in numbers in this first IPL weekend.” The communiqué stated that Star Plus had dropped from 32.7 GRPs to 27.7 GRPs on Friday, from 29 GRPs to 24 GRPs on Saturday, and from 35.9 GRPs to 25.2 GRPs on Sunday.

It also said that data from TAM Media Research that was released for week 16 for Mumbai, Delhi and Kolkata also “proves that Zee TV was hit the least by the cricket matches”.

Also read:

IPL’s ratings of 8-plus justifies the media hype; media heads react

Team loyalty a paramount factor for IPL: TAM Media Research


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO