Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee TV brands afternoon slots for women

17-June-2004
Font Size   16
Zee TV brands afternoon slots for women

If one thought ‘India’s Best’ saw Zee TV in one of its most aggressive form, the channel has planned to offer something more. Zee TV has completely branded its afternoon slot. “We are trying an unprecedented concept of presenting a woman’s magazine on television in the form of Zee Woman,” expresses Sunil Khanna, President, Zee Telefilms.

Zee Woman launches on July 12, 2004, from 12.30 pm to 3.00 pm. Khanna explains that this television magazine will be inclusive of all that a magazine includes with features and tips, playing the role of a woman’s friend. The channel has introduced new programmes in the block, interspersed with capsules on various tips, which a woman needs and is interested in. Khanna explains, “We are looking at injecting interesting information in small segments revolving on aspects like beauty, interiors, cookery, good house-keeping and latest style and fashion.”

At 12.30, the channel is launching a new show called ‘Reth’. The 30-minute daily would be aired from Monday to Thursday. Based on a middle class family, it is the story of a woman's fight to win back her honour after being gang-raped. There are two new shows planned for 1.00 pm and 1.30 pm as well, “There is still time to talk about those.” Khanna smiles. The channel will continue with ‘Piya Ka Ghar’ and ‘Astitva’ repeats.

Teaser ads for the new band are already on the channel. Explaining more on the reasons behind Zee Woman, Khanna elucidates, “This is a result of extensive research and the need to present the programme in a different manner. Studying the profile of the afternoon viewer, we picked the shows. But shows keep coming in any case. We wanted to present it in an interesting format as well.”

Clearly focussed on the housewife, the channel completes the branding with a special pink and blue coloured logo for ‘Zee Woman’. As per Khanna, it is the packaging of the block that has created interest amongst the advertisers. Says he, “This concept has not been tried on television before and it is all done in a very interesting manner. The advertisers have expressed keen interest and soon we will be ready to speak about who is sponsoring the segment.”

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India