Zee TV’s Hero Honda Sa Re Ga Ma Pa Challenge 2007 has announced its second season. In a bid to reach both the young and old audience, the channel has announced an alliance with BIG 92.7 FM and Rediff.com. The alliance will mean that Zee can take the show to the 54-station-strong network that BIG FM will roll out in the next few months. Rediff.com will allow young listeners to access trivia and updates of the competition on the website.
Speaking on the alliance, Tarun Mehra, Marketing Head, Zee TV, said, “We have entered these alliances, which are two of the first among others, because we want to take the show to its next level. Challenge 2007 is no longer just on a national level, but on a global one. We have even titled it ‘Sangeet Ka Pratham Vishwa-Yudh’. We will be able to reach to a larger section of our audiences through BIG FM. For our international participants and their families, music can bind them via the Internet.”
Anand Chakravarthy, National Marketing Head, BIG FM said, “This is the biggest music platform for new talent that is available on television, and the synergy with BIG FM is great. We will be taking our association to a level not just beyond on-air one, but off-air too. This is not just an association, but a true partnership.”
Musicians Himesh Reshammiya, Ismail Darbar, Vishal-Shekhar and Bappi Lahiri shortlisted the 32 participants who are being housed in Mumbai, and are under the guidance of the respective mentors.