Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee TV bets big on epic villain ‘Ravan’

21-November-2006
Font Size   16
Share
Zee TV bets big on epic villain ‘Ravan’

The numbers game is working well for Zee TV with its primetime shows rating as high as 6 plus and 5 plus TVRs for the mass TG on week days. The combination with formats has made it the clear No. 2 channel with all indications that another good show can further reduce its gap with the leader. Helping Zee TV move closer to this objective is one of its most expensive shows, ‘Ravan’, in the Saturday, 9.00 pm slot.

The show premiered on November 18, 2006 and is set to see significant push from the channel in days to come. The media concentration continues to be on outdoors and on-air promos.

Speaking on the show, Punit Goenka, Business Head, Zee TV, said, “‘Ravan’ is the latest addition to our diverse programming consisting of dramas, comedies, reality shows and movies. This show reveals the lesser-known facts about the life of Ravan and his journey from ‘Mahamanav’ to ‘Mahadanav’. The script of this mythological drama has been written with authentic references and research. With ‘Ravan’, Zee TV presents viewers with a mythological show that is different from the present generation of serials.”

Channel officials informed that in the last six months, Zee TV had spent as much as Rs 1 crore on the sets alone. A few sets have been created in a studio at Umar Gaon like the Darbar and puja areas. The show has been produced by Film and Shots Productions, while the sets have been designed by Varsha Jain.

The show has been written and researched by Chandan Singh, while Ranjan Singh is the director. The cast of the show include Narendra Jha in the title role of Ravan, Mansi Salve, Ravee Gupta, Rajendra Gupta, Deepraz Rana, Diwakar Pundir and Ujjwal Rana, among others.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’