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Zee TV and Life OK ratings ride on 'Happy New Year', 'Life OK Screen Awards'

09-February-2015
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Zee TV and Life OK ratings ride on 'Happy New Year', 'Life OK Screen Awards'

In week 5 (January 25-31, 2015) of the Hindi GEC universe, Life OK managed to gain back the fourth spot from SAB TV as its ratings were recorded at 338 million GVTs compared with from 299 in week 4. SAB TV’s ratings dipped to 294 million GVTs this week from 305 in week 4.

Zee TV gained the maximum ratings during the week and overthrew Colors to bag the number 2 spot. Sony Entertainment Television (SET) too saw its ratings climb up this week. On the other hand, the viewership of Star Plus and Colors declined this week.

We take a close look at programmes, which lead to an increase or decrease in the ratings for Hindi GECs.

According to data sourced from TAM subscribers, week 5 saw leader Star Plus’ ratings drop to 616 million GVTs from 659 in week 4. Most of the shows telecast on the channel witnessed a decline in their ratings this week. ‘Saath Nibhana Saathiya’ saw the maximum decline among all shows. Its ratings dropped to 8.5 TVTs in week 5 from 10.1 the last week.

Some of the other programmes, which recorded a dip in viewership are – ‘Iss Pyar Ko Kya Naam Du’, ‘Suhani Si Ek Ladki’, ‘Ye Hai Mohabbatein’ and ‘Everest’. Their ratings declined to 2.9, 6.1, 8.5 and 3.2 TVTs from 3.4, 6.8, 8.9 and 3.3 TVTs the last week, respectively.

‘Nisha Aur Uske Cousins’ and ‘Diya Aur Baati Hum’ saw a marginal incline in their ratings during the week. Their ratings increased to 4.9 and 10.7 TVTs from 4.6 and 10.6 in week 4, respectively. ‘Masterchef India’, in its first week, did well and recorded 3.2 TVTs in week 5. The ratings of ‘Tu Mera Hero’ and ‘Yeh Rishta Kya Kehlata Hai’ remained same as last week at 6.2 and 8.1 TVTs, respectively. 

Zee TV saw a gain significant rise in its ratings during the week. The channel’s increased to 485 million GVTs from 408 in week 4. The reason behind this rise in viewership can be attributed to the television premiere of the Shah Rukh Khan’s recent film ‘Happy New Year’ on the Republic Day.

Meanwhile, the ratings of some shows also increased marginally during the week. ‘Bandhan’ was the biggest gainer among all shows telecast on the channel. Its ratings increased to 3.2 TVTs from 2.5 in week 4. The viewership of programmes such as ‘Satrangi Sasural’, ‘Doli Armano Ki’ and ‘Neeli Chhatri Waale’ increased marginally to 4.6, 4.5 and 3.8 TVTs from 4.5, 4.3 and 3.3 TVTs in week 4, respectively. ‘Hello Pratibha’, in its first week, raked in 2.9 TVTs. The shows whose ratings declined are – ‘Jodha Akbar’, ‘Jamai Raja’, ‘Kumkum Bhagya’, ‘Qubool Hai’ and ‘Maharakshak Aryan’. They recorded 5.5, 6.8, 8.4, 6.0 and 1.1 TVTs in week 5 compared with 6.2, 7.7, 8.7, 6.1 and 1.4 TVTs in week 4, respectively.

Colors slipped to number 3 spot as the channel’s ratings dropped to 477 million GVTs in week 5 compared with 485 the previous week. Programmes such as ‘Udaan’, ‘Uttaran’ and ‘Comedy Nights with Kapil’ saw major declines. They recorded 6.6, 2.4 and 4.9 TVTs in week 5 compared with 7.1, 3.0 and 5.5 TVTs the previous week 4, respectively. ‘Sasural Simar Ka’ marginally declined to 7.3 TVTs from 7.5 a week ago. ‘Bigg Boss 8 Halla Bol’ and ‘Meri Ashiqui’ saw a marginal increase this week to 5.8 and 6.4 TVTs from 5.6 and 6.2 TVTs in week 4, respectively. The ratings of ‘Shastri Sisters’ and ‘Balika Vadhu’ remained same as the last week at 3.2 and 5.8 TVTs, respectively.     

The ‘Life OK Screen Awards’ on January 25 could be a major reason behind the rise in the GEC’s ratings in week 5. The show raked in 5.3 TVTs. Besides, none of the shows registered a decline this week. The ratings either stayed the same as week 4 or inclined marginally. ‘Mere Rang Mein’, ‘Ajeeb Daastan Hai Ye’, ‘Comedy Classes’, ‘Savdhan India’ and ‘Shapath’ marginally increased to 1.4, 1.3, 3.0, 2.9 and 2.3 TVTs from 1.3, 1.2, 2.9, 2.6 and 2.0 TVTs in week 4, respectively. 

SAB TV lost ground in week 5 and rolled down to the No. 5 spot. Most of the top shows recorded a decline in their ratings this week. The ratings for ‘Balveer’, ‘Tarak Mehta Ka Ooltah Chashma’, ‘Chidya Ghar’, ‘Badi Door Se Aaye Hai’ and ‘Yam Hai Hum’ slipped to 2.7, 6.8, 2.7, 2.0 and 1.7 TVTs from 3.0, 7.6, 2.9, 2.3 and 2.2 TVTs in week 4, respectively. 

SET saw its ratings shoot up to 263 million GVTs in week 5 compared with 238 the previous week. Many shows telecast on the channel showed a slight improvement in their ratings. The ratings for programmes such as ‘Hum Hai Na’, ‘Adaalat’ and ‘Bhanwar’ increased to 1.1, 1.8 and 1.9 TVTs in week 5 from 1.0, 1.7 and 1.5 TVTs the previous week, respectively. The other shows either saw their ratings remain the same or decline marginally.
 

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