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Zee TV allies with Big FM & Rediff.com to give Sa Re Ga Ma Pa a push

Zee TV allies with Big FM & Rediff.com to give Sa Re Ga Ma Pa a push

Author | exchange4media Mumbai Bureau | Wednesday, May 30,2007 9:05 AM

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Zee TV allies with Big FM & Rediff.com to give Sa Re Ga Ma Pa a push

Zee TV has just announced the launch of a new season for its format show Sa Re Ga Ma Pa Challenge 2007. Even as the show has opened to some positive numbers, the channel wants to give it some more exposure. Consequently, it has tied up with Big FM and Rediff.com to take the show to other mediums and create further awareness around it.

Speaking on the two alliances, Marketing Head - Zee TV, Tarun Mehra, said, “These alliances we have entered into are amongst the first in a long line of beneficial associations because we want to take the show to its next level. Challenge 2007 has graduated from a national level to a global level. We have even titled it ‘Sangeet ka pratham vishwa-yudh’. Big FM will connect the show with people from all across the country and Rediff.com will do the same for our international participants.”

Hero Honda Sa Re Ga Ma Pa Challenge 2007 is a musical reality show that extends beyond just the participants. It is a contest between four musical maestros, 32 contestants selected from across four continents and six countries. The participants compete with each other under the guidance of the four mentors. The mentors enter the battlefield armed with their respective teams in the quest to find the deserving winners.

Tags: e4m

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