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Zee TV’s ‘Jeena Isi Ka Naam Hai’ to don a new avatar from October 14

Zee TV’s ‘Jeena Isi Ka Naam Hai’ to don a new avatar from October 14

Author | exchange4media News Service | Saturday, Oct 14,2006 9:10 AM

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Zee TV’s ‘Jeena Isi Ka Naam Hai’ to don a new avatar from October 14

Zee TV’s popular show, ‘Jeena Isi Ka Naam Hai’, will be back in its new avatar from October 14. The show will be aired between 9 pm and 10 pm every Saturday and will be hosted by Roshan Abbas this time. Veteran actor Farooq Sheikh was the anchor in the earlier season.

‘Jeena Isi Ka Naam Hai’ provides insights into the lives of celebrities and captures the essence of the person through his companions, peers and mentors. Humour, emotion, sentimental reunions, laughter, touching tributes, extravagant gestures, disbelief, ecstasy all form part of the one-hour long show. In its new avatar, too, the show will give viewers a chance to know their favourite star up close and personal.

Speaking on the launch, Punit Goenka, Business Head, Zee TV, said, “We have brought back ‘Jeena Isi Ka Naam Hai’ due to the immense popularity of the earlier season. This season’s episodes will have prominent personalities from the world of television. We also have Roshan Abbas as the new host of this series. Roshan is extremely well-liked by audiences as a host and will make the show a hit with viewers with his sense of humour and easy manner with guests on the show.”

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