Unlike other Zee channels, the ad sales responsibilities of Zee’s English entertainment channels like Zee Movie Zone (ZMZ) and Zee English were in the custodianship of Turner. However, Zee has now introduced a new sales team for these channels, terminating its relation with Turner on this front. The move comes in the wake of HBO’s decision to shift to the Turner bouquet for its distribution and ad sales.
The HBO agreement with Turner will commence on January 1, 2005. However, the Turner and select Zee channels ad sales relation culminated on November 30. Zee Network’s English Entertainment channels (Zee English, ZMZ, MX and Trendz) have introduced a new sales team to boost growth.
Sharing more on the development, Ajay Trigunayat, Business Head for Zee’s English entertainment channels, says, “Turner India has achieved a remarkable growth for these channels. We foresee a strong potential here and therefore an internal team is necessary for exponential growth and multiplication of business for the network.”
Referring to the perspective, Soumitra Saha, Vice President, Regional Advertising and Licensing Sales, Turner Entertainment Networks Asia Pacific, shares, “This relation has given us tremendous experience. We are pleased with our success in providing effective communication solutions for advertisers on the Zee English entertainment channels and successfully growing the advertiser base and revenues for these channels.”