Inorder to consolidate its position as a distribution platform, Zee-Turner has decided to launch of a new bouquet and revise its subscription rate for its existing bouquet.
From January 1, the new bouquet will comprise of five channels — Pogo, HBO, VH1, Zee Business News and TV18 group's new Hindi business channel available at a retail price of Rs 40 and a wholesale price of Rs 25 per subscriber per month.
Said Mr Siddharth Jain, CEO, Zee-Turner, "The most distinctive aspect of Zee-Turner's new bouquet will be to fulfil the ever-increasing demand for quality and variety. The new bouquet will give a fillip not only to our distribution platform, but also to the 44 million cable and satellite viewers."
Also from next month, the price of Zee-Turner's existing bouquet will stand at Rs 58.85, incorporating a hike of 7 per cent as announced by the broadcast regulator, the Telecom Regulatory Authority of India (TRAI).
"We had been looking at revising our existing bouquet rate for a long time and TRAI's recent amendment gave us that opportunity. We have also officially informed our cable operators about the revised rates," stated Mr Jain.