The much awaited show of Zee will finally get underway on March 31.
‘Business Baazigar’, the reality show which was slated to be launched
second half of 2004, is now ready to give the common man an opportunity
turn his business idea into reality. The show will be aired on Friday
Saturday at 8pm.
The one-hour show which has been produced and directed by Alankar Jain,
journey of 250 participants who will eventually be scaled down to 50
finalists. The final 20 will be put through gruelling tasks that will
their business acumen and team spirit.
Speaking on the occasion of the launch, Punit Goenka, Business Head,
said, “We are glad to announce the launch of Business Baazigar, a hunt
India’s business tycoon. This show promises to entertain the audience
its intense reality drama and its unique concept.”
He further added, “We at Zee TV have always lent a platform to
talent. With Sa Re Ga Ma Pa, hidden singing abilities have been
brought to the forefront. Business Baazigar again attempts to bring
a commendable business idea.”
Asked on why the show didn’t take off as planned earlier, Goenka said,
didn’t realize the magnitude of the show. We didn’t want to compromise
its potential. We wanted to give justice to the concept and the format
The channel has made an attempt to give a platform to the common people
different walks of life and various parts of India to present their
ideas in front of the jury comprising Subhash Chandra, Chairman, Zee
Telefilms, Mahesh Murthy, CEO, Passionfunds, and Prof. Anil Gupta from
After every task the jury will decide the fate of the contestants.
Eventually one participant will emerge winner and will get funds from
Telefilms for his business venture.
Aditya Birla Group has partnered with Zee TV for this multi-episode
series. The show will be hosted by Cyrus Sahukar, and is being promoted
across the Zee Network. A 360-degree approach has been taken to promote