Zee to dance its way into Guinness Records

Zee to dance its way into Guinness Records

Author | exchange4media News Service | Tuesday, Feb 28,2012 9:24 AM

Zee to dance its way into Guinness Records

Team ‘Dance India Dance’, the dance reality show on Zee TV, is prepping up to assemble the largest gathering of dance fanatics to spin and twist under the same roof on March 1, 2012. In order to break the Guinness World Record, the crowd assembled will have to dance on a Bollywood number for a minimum duration of three minutes. The aim is to break the existing record of 1,336 people gathered at one place gyrating to Bollywood numbers, currently held by Master Terence Lewis, mentor of ‘Dance India Dance’ Season 3. The event will take place in Mumbai at Somaiya College Grounds (Ghatkopar East). Called the ‘Biggest Bollywood Dance’, this Danceathon is open for all ages.

Through the Danceathon, Zee plans to reach out to a larger audience base. All schools, colleges, dance academies in Mumbai have been invited to participate in this biggest dance platform. Announcements have been made on air as well as on various digital platforms (DID3.ZeeTV.com and facebook.com/zeetvdid). Dance enthusiasts from across cities can go to Mumbai to participate in this event, and Zee will sponsor their train/ bus tickets. The event will be telecast on Zee TV on March 10.

‘Dance India Dance’ has been exploring unique initiatives on a large scale to build its brand equity. Be it the grand carnival in Mumbai during ‘Dance India Dance’ Season 2 or the unique ‘Dance Mobs’ that were conducted in malls, multiplexes, railway stations and streets of Mumbai and Delhi during the launch of ‘Dance India Dance’ Season 3 or the recent licensing and merchandising deal that the show has done with Reebok to further popularise the brand with an exclusive ‘Dance India Dance’ clothing line available at Reebok stores across India.

Masters Remo D’Souza, Geeta Kapur and Terence Lewis will shoulder the responsibility of choreographing the event. The set choreography will be put up in a video format on Facebook, YouTube and the ‘Dance India Dance’ website for people to learn it in advance.

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