Zee Telefilms has tied up with IBM to develop end-to-end digital media asset management solution called ZAMS, (Zee Asset Management Solution) to deliver content to emerging mediums like Internet Protocol TV, High Definition TV, Video on Mobile and Video on Demand.
“We will be the first company in India to have end-to-end technology platform for digital acquisition, development and playout of entertainment content,” said Punit Goenka, Director, Zee Telefilms.
The entire initiative will take approximately 12 months of implementation and integration at Zee headquarters in Mumbai and broadcast center at Noida.
The estimated cost of entire implementation and digitization of existing assets will be over $7 million.
Zee was also trying to reap the benefits of leveraging intellectual properties to earn additional revenues, said Goenka.