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Zee Telugu to launch two new youth shows

13-February-2007
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Zee Telugu to launch two new youth shows

To give a further leg-up to its successful forays into youth-centric programming, Zee Telugu is gearing up to launch Sa Ri Ga Ma Pa Little Champs and Campus Campus aimed at tapping the fresh talents and young voices. While Sa Ri Ga Ma Pa Little Champs is a talent show, Campus Campus is a dance floor for the young and energetic talent at college and university level. Sa Ri Ga Ma Pa Little Champs will be anchored by youth icon and upcoming singer Karunya and will have reputed music directors from Tollywood as its jury. Audition for the mega talent hunt commenced on February 12 and the show is expected to go on air from April first week between 9-10 pm on Thursdays and Fridays.

"The kids genre that we launched recently, 123 Go- kids Game, and the animation cartoons and fairy tales were well received by the 4-14 audience. And now we have come up with the Sa Ri Ga Ma Pa Little Champs aimed at the budding talent. Wholesome entertainment to all sections viewers is what we are looking at,’’ said Zee Telugu Business Head Rasool Ali. “Our team will scout all over the state for children with budding talent in singing. The hunt starts from Vijayanagaram and will cover Rajahmundry, Vizag, Vijayawada, Khammam, Tirupathi, Kadapa and will close at Hyderabad,’’ he adds.

On Campus Campus he said, “this show seeks to provide a dance floor for the young and energetic talent at college and university level.” Selection for this show will be carried out in 11 centers across the state from February 15.

The talent hunt is in three categories – group dance, duet and solo with the solo segment exclusively meant for females.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.