Top Story


Home >> Media - TV >> Article

Zee Telugu gears up to launch debate show ‘Yudham’

Font Size   16
Zee Telugu gears up to launch debate show ‘Yudham’

In a bid to spruce up its weekend offerings, Zee Telugu is gearing up to launch a new debate show ‘Yudham’. The show, scheduled to air from February 4, between 5.30 pm and 6.30 pm on Sundays, will be hosted by R Shailesh Reddy, Assistant Editor, Zee News. Each show would have minimum three panelists and 30-40 participants.

Elaborating on the new show, Reddy said, “‘Yudham’ is a battle of wits between information seekers and those trying to hide it. As the battle for Samacharam (information) and samadhanam (accountability) begins, every opportunity that comes in its way to extract information will be explored. ‘Yudham’ would provide a perfect platform to debate burning issues which are confronting the contemporary society and seek practical solutions through a panel of experts or those closely working with those issues.”

“Each show would revolve around a topic which would be discussed threadbare. The audience would also be given the opportunity to question the panelists and elicit answers which have been eluding them,” Reddy further said.

The channel is aggressively promoting the new show off-air and on-air.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.