Top Story


Home >> Media - TV >> Article

Zee Telugu gears up for Dussehra with mega movie fare

Font Size   16
Zee Telugu gears up for Dussehra with mega movie fare

Zee Telugu has plans to spread some stardust to spruce up its festive offering. The channel has lined up several interesting programmes besides blockbusters such as ‘Adirindayya Chandram’, ‘Maha Nandi’, ‘Oka Oorilo’, ‘Naatho Vastava’, and ‘Pathala Bhairavudu’ as part of its Dussehra offering.

Viewers can look forward to a host of film-based programmes as well. The channel would air an interview with actor Chiranjeevi, where he would be recalling his golden days in the celluloid world and also speak about his son’s foray into Tollywood. Other actors who would be interviewed include Nagarjuna and Rajashekhar.

Zee Telugu also plans to bring to its viewers candid camera moments from the film sets itself. A camera man would sneak into the film sets and catch the cast, crew, hero, heroine, director, cinematographer and others unawares.

The channel also plans to air a live game show, where viewers can take home attractive prizes after answering correctly the simple questions asked by the host.

Meanwhile, Zee Telugu has already began running promos of the forthcoming festive attractions. Besides this the channel would also telecast some recent blockbusters including Adirindayya Chandram, Maha Nandi, Oka Oorilo, Feb14, Naatho Vastava, and Pathala Bhairavudu.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016