Zee Telefilms is set to change the market for the telecast rights for Bollywood productions with the company bagging rights for 16 movies which could be telecast in less than three months from the date of their releases. Earlier, television channels were allowed to telecast a movie only one year after the release of it.
According to company sources, Zee is also in the process of finalising deals for another 10 movies in the next one month. This is indeed a paradigm shift which will change the way the industry functions.
Some of the movies for which the company has bagged the rights include recent releases such as The Legend of Bhagat Singh, Humraaz, Om Jai Jagdish, Tum Ko Na Bhool Payenge, Kitne Door Kitne Pas, Deewanapan and Rehna Hai Tere Dil Main.
The company has also bagged the rights for yet to be released movies such as the Ram Gopal Verma movie “Road” and is in the process of working out similar arrangements for a few Bollywood productions.
Zee Telefilms has already chalked out its programming strategy for these films and would be introducing a new concept called ‘Thursday Premieres’ beginning October 10. The broadcasting of the movies would be on the Zee TV channel.
Zee Telefilms has a library of more 3000 titles to its credit. The company has also recently acquired a 64 per cent holding in the film production and television software production company Padmalaya Telefilms and music channel ETC Networks.