Zee News Ltd, part of Zee Entertainment Enterprises Ltd (ZEEL), is gearing up for the launch of its Tamil general entertainment channel Zee Tamil on June 15. The launch of Zee Tamil would be followed by a 24-hour Tamil news channel. The Group is also firming up its plans to foray into the Kerala market with a Malayalam GEC, which is expected to on air during the fourth quarter of 2008.
exchange4media had earlier reported that ZEEL had appointed V Chandrasekaar Barathi (Chandru) as Business Head of Zee Tamil.
Zee Tamil has reportedly acquired the rights of most the Tamil films released after February 2008. Besides films, the channel would have heavy dose of live and interactive shows and a basket of seven fictions from day one.
Besides roping in some of the prominent production houses such as K Balachander’s Kavithalaya Productions and Pyramid Saimira for soaps, the channel also plans to have a high decibel marketing blitzkrieg in the run-up to the launch with a marketing budget of Rs 5 crore.
Zee Tamil is looking at a sustained launch rather than one single blast. The channel would soon have a creative agency on board to work on the launch promo.
Zee Tamil targets April 2008 launch; ropes in V Chandrasekaar Barathi as Business Head