Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee Tamil to go on air on June 15; news channel, Malayalam GEC in the pipeline

07-May-2008
Font Size   16
Share
Zee Tamil to go on air on June 15; news channel, Malayalam GEC in the pipeline

Zee News Ltd, part of Zee Entertainment Enterprises Ltd (ZEEL), is gearing up for the launch of its Tamil general entertainment channel Zee Tamil on June 15. The launch of Zee Tamil would be followed by a 24-hour Tamil news channel. The Group is also firming up its plans to foray into the Kerala market with a Malayalam GEC, which is expected to on air during the fourth quarter of 2008.

exchange4media had earlier reported that ZEEL had appointed V Chandrasekaar Barathi (Chandru) as Business Head of Zee Tamil.

Zee Tamil has reportedly acquired the rights of most the Tamil films released after February 2008. Besides films, the channel would have heavy dose of live and interactive shows and a basket of seven fictions from day one.

Besides roping in some of the prominent production houses such as K Balachander’s Kavithalaya Productions and Pyramid Saimira for soaps, the channel also plans to have a high decibel marketing blitzkrieg in the run-up to the launch with a marketing budget of Rs 5 crore.

Zee Tamil is looking at a sustained launch rather than one single blast. The channel would soon have a creative agency on board to work on the launch promo.

Also read:

Zee Tamil targets April 2008 launch; ropes in V Chandrasekaar Barathi as Business Head

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016