Zee Entertainment Enterprises Ltd (ZEEL) has appointed V Chandrasekaar Barathi (Chandru) as Business Head of Zee Tamil. The Tamil language channel is expected to go on air in April 2008. Chandru would be based in Chennai and would be responsible for launching the channel. A senior source from the Zee Group confirmed the development.
Prior to joining Zee Tamil, Chandru was Vice-President (Content & Strategy) at MAA TV. He was earlier a consultant for In house Productions, looking after marketing and operations for the southern TV market from 2005-07. Chandru also had a stint with Raj TV during its re-launch phase.
He has had a long innings of over 16 years with Min Bimbangal (MB), a production house founded by K Balachander, the doyen of Tamil cinema. Chandru has been associated with Min Bimbangal since its inception, joining as a Consultant for Project Management in 1993 during the satellite television invasion. He spearheaded the initiative through various levels, setting up TV studios and post-production facilities. He was in-charge of the TV business of the Group when he moved out.
Chandru has a deep passion for communication and television, which explains his migration to the media despite holding a post graduate degree in material sciences with a research paper on laser technology. He has media experience spanning 22 years and was instrumental in one of Sun TV channel drivers, ‘Kayyalavu Manasu’. He was also responsible for the Vijay TV reality show ‘Kadhayalla Nijam’.