Top Story


Home >> Media - TV >> Article

Zee Talkies plans a fresh positioning

Font Size   16
Zee Talkies plans a fresh positioning

Zee Talkies, part of the Zee Group will have a refreshed identity next month. The channel was formed in 2007 and has completed three years.

For the past three years, the channel has a tagline of ‘Maharashtracha Mahacinema’ which will now be changed to ‘Aapla Talkies, Zee Talkies’. Nikhil Sane, Business Head, Zee Talkies, explained the thought behind the logo and said that when the channel was launched, the social environment was very different and Marathi cinema was very limited. Now, there are a lot of Marathi movies that release in the theaters.

He added that even the channel is in tune with the changing times and has produced nine Marathi films. The channel will add new shows and have more infotainment based programmes. The channel also aims to have big ticket premiers of the latest releases. The movie library has also been spruced up to 450 titles from the earlier 250 titles.

The announcement of the new positioning change will be done today and it will be unveiled on November 13, 2010. There is an eight week marketing plan that the channel has in place to promote this change, which includes a new brand film as well.

Talking about the need to reposition, Sane said, “The Marathi industry is growing and we need to capture it.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow