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Zee Studio to showcase award winning films of Palador Pictures

Zee Studio to showcase award winning films of Palador Pictures

Author | exchange4media Mumbai Bureau | Saturday, Feb 23,2008 6:21 AM

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Zee Studio to showcase award winning films of Palador Pictures

It’s suddenly raining world cinema in Indian television. Zee Studio is out to delight connoisseurs of meaningful cinema, showcasing 26 acclaimed films from Palador Pictures. Beginning from April on every Sunday, Zee Studio will air films by Ingmar Bergman, Akira Kurosawa, Wong Kar-Wai, Francois Truffaut, Krzysztof Kieslowski and Jim Jarmusch.

Commenting on the partnership with Zee Studio, Gautam Shiknis, Founder & MD of Palador Pictures, said, “We had promised to take World Cinema to the masses. We fulfilled the promise first with the box sets and then with a DVD deal with Moser Baer. The final frontier was TV, and that has been conquered with this deal. World Cinema will once again beam into the discerning viewers’ home.”

Neil Chakravarti, Business Head, Zee Studio, claimed that Zee Studio was the first channel to consistently showcase World Cinema, and added that their most recent endeavour, the Satyajit Ray Festival in December 2007, was received very well by the viewers.

He added, “We are very happy to partner with Palador for this initiative to showcase great films from their library. The previous festival with Palador’s films generated a lot of buzz among film lovers, and we are confident that they will truly enjoy this collection of masterpieces as well.”

Mohan Polamar, Co-founder and Joint MD, Palador Pictures, said that his company’s quest was to bring the language of world cinema to India. “Our catalogue contains the works of cinema’s founding fathers and their prodigies. Our focus is to generate popularity to this content and, therefore, our philosophy is to be agnostic to the medium and partner. We have a large body of content and we will work untiringly to popularise the same. Neil and his team at Zee have always been supportive of Palador’s passion. Zee Studios’ programming direction and Palador’s journey make us ideal partners,” he further said.

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