Top Story


Home >> Media - TV >> Article

Zee Studio redefines prime time with blockbusters

Font Size   16
Zee Studio redefines prime time with blockbusters

Zee Studio has donned a new primetime block starting from October 2012. The English movie channel has shifted its prime time block to 10.30 pm with properties like High Octane Nights, Super Fridays, After Dark - Halloween Special and The One Movie You Must Watch.

As part of the revamp, Zee Studio’s customised properties will help the channel gain viewership across the country. The new schedule brings together the best of blockbusters at the right time.

Zee Studio has strategised a major marketing campaign to promote these properties, which encompasses multiple verticals like TV, OOH, social media platforms and BTL to enhance awareness. As a heavy push on online mediums – true view ads on YouTube, social media thrust through innovative applications and contests on Facebook and Twitter have been designed. Zee Studio has sketched out a promotional TV campaign on and off the network.

As part of High Octane Nights, Zee Studio has lined up adventure-action movies such as ‘The Bourne Ultimatum’, ‘The Incredible Hulk’, ‘Alice in Wonderland’ and many more.

Super Fridays will bring in movies that mark their debut on Zee Studio screens, including Oscar winner ‘Broke Back Mountain’, among others.

October being the ‘Halloween Month’, Zee Studio’s property, After Dark, will feature thrillers such as ‘Psycho’, ‘Van Helsing’, ‘The Sixth Sense’, and ‘Unborn’.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016