Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee Sports to lend muscle to Indian football

27-September-2005
Font Size   16
Share
Zee Sports to lend muscle to Indian football

In a deal that could change the fate of football in India, Zee Sports has signed a 10-year contract with the All India Football Federation (AIFF) to telecast and market all domestic and some international matches played by India during this period. Zee Sports won the contract in an open bidding exercise.

And the timing could not have been better when the cricket-obsessed nation knows where its favourite sport is heading. In fact, Subhash Chandra, Chairman, Zee Telefilms, made his intensions clear. “It’s time we came out of our cricket obsession. A billion people-strong nation should also look to other sports. We have become a cricketing nation, not a sporting nation. Zee, on its part, will use its vast resources to make football a national game.”

Under the contract, starting with the National League of Football, scheduled at Goa from October 19, Zee Sports will telecast approximately 100 matches live and exclusive from all major domestic football tournaments.

Declining to reveal the figure for which the contract was signed, AIFF President, Priyaranjan Dasmunshi, said, “It is more than double of any of our previous contracts.” He further said that, “Our goal is to make Indian football one of the most fan-friendly leagues in the world, and we have taken a major step towards that with Zee Sports. With more matches being shown live, and with reputed commentators presenting the game in a viewer-friendly format, the popularity of the sport will increase significantly.”

Chandra also asserted, “Within one year’s time Zee Sports will be the second sports channel in India, if not first.”

Talking to Exchange4media, Gary Lovejoy, COO, Zee Sports, said, “After signing of this contract, the main focus of the channel will be soccer for some time. But we are looking at some other non-cricket sports contracts, too.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking