Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee Sports signs distribution deal with leading MSOs of South India for ICL

06-December-2007
Font Size   16
Share
Zee Sports signs distribution deal with leading MSOs of South India for ICL

Following the success of the Essel Group-promoted Indian Cricket League (ICL), leading multi-system operators (MSO) – Sun Cable Vision and Polimer – have signed a deal with Zee Turner to telecast Zee Sports in all the TAM cities such as Coimbatore, Madurai, Trichy, Tripur Tirunelveli, Salem, Kanchipram and Thiruvannamallai.

The ICL matches are also being beamed in the UK, European countries, South Africa, the US, the Caribbean Islands, Malaysia, Sri Lanka and Bangladesh. The highlights of the matches are also available on Sify.com. "Some of the leading international distribution platforms like Astro PPV, Derana, Gateway and Zee Network are distribution partners for ICL," said Ashish Kaul, Executive Vice President, Essel Group.

Kaul added that a host of state-of-the-art features had been introduced for viewers watching the League matches on Dish TV.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi