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Zee Sports signs deals with international broadcasters for telecast of DLF Cup

Zee Sports signs deals with international broadcasters for telecast of DLF Cup

Author | exchange4media News Service | Friday, Apr 14,2006 7:43 AM

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Zee Sports signs deals with international broadcasters for telecast of DLF Cup

Zee Sports has reached agreements with major international broadcasters and radio players for the Indo-Pak DLF Cup ODI series to be played at Abu Dhabi. Zee Sports has been able to effectively market the entire multimedia rights of the DLF Cup for all the major television territories.

Zee Sports has signed agreements with PTV for terrestrial transmission and with Ten Sports for C&S viewing in Pakistan. In Singapore, the matches will be available on STAR Hub. For the Malaysian territory, Astro All Asia Network will broadcast the matches. For the US, Zee Sports has entered into agreement with Echostar Satellite granting the American DTH telecast major exclusive broadcast rights of the DLF Cup.

Zee will leverage its international network in the UK, Europe, Middle East and South Africa, where the matches will be broadcast through its own Zee International feeds in the respective countries. Zee Sports has already entered into an agreement with public broadcaster Doordarshan to telecast the matches on the terrestrial network in India.

Zee Sports has also reached an agreement with All India Radio to broadcast live commentary in India. HUM FM will provide live radio commentary in Pakistan and the Middle East.

Commenting on successful completion of the deals, Himanshu Mody, Business Head, Zee Sports, said, “We are pleased to enter into agreements with various international broadcasters for telecast of this exciting series between India and Pakistan. Our internal syndication team has been able to do a very effective job in a very short span of time.”

Zee Sports, the first Indian sports channel, has acquired the global media rights for all matches that India will play on neutral ground. As part of the deal, 25 matches will be played over a period of five years from April 1, 2006 to March 31, 2011with an average of five matches per year. The global media rights comprise television, radio and Internet rights.

Tags: e4m

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