Taking advantage of the Supreme Court judgment in Ten Sports’ case in which the apex court had ordered Prasar Bharati and the Centre not to interfere in the exclusive rights of Ten Sports for the India-Sri Lanka-South Africa Tri-series, Zee Sports has decided not to share its feed for the upcoming DLF Cup involving India.
“We tried to reach at a commercial arrangement with Doordarshan, but it failed. As in the Ten Sports’ case, the Supreme Court has observed that it is up to the broadcasters and the Prasar Bharati to decide whether to go for a commercial agreement or not, we have decided to telecast the tournament Live and exclusive,” said Gaurav Seth, VP, Marketing, Zee Sports. Earlier, for the Indo-Pak ODI series at Abu Dhabi on April 18 and 19, Zee Sports had reached an agreement with Prasar Bharati to not only share the live feed but also jointly market the event.
However, Zee Sports will share the audio feed of the match with All India Radio. “We have very good terms with Prasar Bharati. Hence, though the agreement for the telecast rights could not be reached, we are working out an agreement for live commentary on AIR,” Seth added.
The seven-day and night ODIs of the DLF Cup between India, Australia and West Indies will be telecast live on Zee Sports from the Kinrara Oval Stadium, Kuala Lumpur, Malaysia from September 12-24. Each team will play the other two teams twice in the league matches before the top two teams lock horns in the finals on September 24, 2006.
Zee is also handling the production of the matches in Kuala Lumpur. Its commentary panel includes Tony Greig, Ian Bishop, Arun Lal, L Sivaramakrishnan, Jeff Thomson, Justin Langer and Kapil Dev.
The matches will be live on its UK/Europe, Middle East and South Africa beams, thus expanding its international subscriber base. Zee has also signed agreements for overseas broadcast rights with Echostar in the US, Fox Sports in Australia, Astro in Malaysia, and Hong Kong Cable in Hong Kong.
“Our revenue from the overseas marketing of the event consists of 40-50 per cent of the revenue generated from India,” Seth informed.
Zee Sports has won the global media rights for all the matches that India will play on neutral ground for $219 million. The media rights include 25 matches over a period of five years with an average of five matches per year between April 1, 2006 and March 31, 2011.