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Zee Sports cashes in on motor racing craze, unveils new show ‘NASCAR Mania’

Zee Sports cashes in on motor racing craze, unveils new show ‘NASCAR Mania’

Author | exchange4media News Service | Saturday, Jun 17,2006 7:58 AM

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Zee Sports cashes in on motor racing craze, unveils new show ‘NASCAR Mania’

Zee Sports has launched a new show on motor racing, ‘NASCAR Mania’. The 30-minute magazine programme will showcase all the elements that make up a NASCAR Race. The show, which runs on weekdays at 5:30 pm, is being hosted by Miss India 2003 Nikita Anand.

NASCAR, which stands for National Association for Stock Car Auto Racing, is one of the biggest motor sports events in the world. Started as regional entertainment in the Southeastern US in 1948, NASCAR has grown to become the second most popular professional sport in terms of television ratings in the US, ranking behind only the National Football League. Internationally, NASCAR races are broadcast in over 150 countries.

NASCAR has three national series – the NASCAR NEXTEL Cup Series, NASCAR Cup Series and NASCAR Craftsman Truck Series. Drivers in each race compete on different tracks throughout the year. Over 100 million fans follow NASCAR races worldwide.

Speaking at the launch of the new show, Himanshu Mody, Business Head, Zee Sports, said, “NASCAR is a popular sport with many interesting people involved. Whether it’s a driver, crewmember or owner, the stories and events that take place all season long will give viewers a new perspective on the sport and the teams they follow. The launch of new show is a continuation of our efforts to bring the best of sports to viewers. I hope the show will allow fans to feel closer to the sport and the people involved, giving them a real sense of involvement and appreciation for everything that is NASCAR.”

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