The Board of Cricket Control of India (BCCI) has awarded the cable and satellite rights for the broadcast of the three-match Test series between India and Sri Lanka to Zee Sports, which will telecast all the three Test matches Live. It was an open bidding process in which Nimbus, ESPN and Zee Sports had contested.
Speaking on the development, Himanshu Mody, Business Head, Zee Sports, said, “We are delighted to acquire the cable and satellite rights for three Test match series between India and Sri Lanka. In an open and transparent meeting with the BCCI, in which all bidders were present, we managed to secure the rights for the series. Acquiring the rights is an assertion of our commitment to provide exciting cricket to viewers in India.”
He further said, “We are sure to repeat the success achieved in Standard Chartered Afro Asia Cup and Kingfisher Challenger Series through world-class production, marketing and distribution strength of Zee Sports. We will continue to build on that equity and provide even greater enjoyment to the fans of the game, in the tournament to be played.”
When asked whether Zee Sports would now withdraw all its cases against BCCI, Gaurav Seth, VP-Marketing, Zee Sports gave some very positive indications, “Though I cannot speak about the present cases, but as the era of cooperation with the BCCI has started, we hope there will be no need to knock the doors of the court any more.”
Declining to divulge the financial details of the deal, Seth, however, said that Zee Sports would share the content with Doordarshan under the Content Sharing agreement.
Earlier on Thursday, the Delhi High Court asked BCCI to invite bids for awarding the telecast rights of the Test series and take a decision by today itself.