Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee scheduling change goes effective with <i>MunnaBhai MBBS</i>

25-September-2004
Font Size   16
Share
Zee scheduling change goes effective with <i>MunnaBhai MBBS</i>

It’s time for a change in the programming schedule, perceived Zee officials. And, the change in viewing patterns goes effective September 26 with the Sunday movie slot in place. This will be followed by all the shows moving in the Monday to Thursday pattern from September 27, 2004. The movie to introduce the new format is ‘Munna Bhai MBBS’. The channel has substantial expectations from the big-hit blockbuster.

“The reason why we decided on a movie like ‘Munna Bhai MBBS’ is that it worked very well at the box office. It was not just a hit but it became a way of life in many aspects - in ads, on the street - everywhere,” shares Ashish Kaul, VP, Corporate Brand Development, Zee Telefilms, “In that sense, it has become a phenomenon and that is what we hoped to cash in on. There was no other movie that came to mind when we decided to show a 'Big' movie!”

The spokesperson explains that the channel is hoping for good number of eyeballs from the movie, which seems to be one reason behind selecting ‘Munna Bhai MBBS’ to begin the Monday to Thursday format with the Sunday movie in place. The channel intends to make the announcement of the change in pattern from this property.

For the Indian audience, traditionally, it is seen that movies on weekends deliver better. This is the trend on which Zee network is also banking on.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group