Zee Punjabi has embarked on an initiative to showcase the talent of Punjabi girls by coming up with a Punjabi beauty hunt called ‘Miss Zee Punjabi’ across North India and Mumbai. The contest, which was kicked off in Jammu on June 24, will cover states and cities like Punjab, Chandigarh, Rajasthan, Uttar Pradesh, Haryana, Kanpur, Agra, Jaipur and Dehradun.
The show goes on air with a curtain raiser on July 28, followed by episodes featuring selection processes at various cities, the quarterfinals, and the semi finals. The four-month long exercise would culminate with a grand finale on October 15, 2006 with viewers voting for their favourites from the quarterfinals. The first episode is scheduled to be telecast on July 31. The show will be telecast five times a week during prime time on Zee Punjabi, ETC Punjabi, Alpha ETC Punjabi (UK) and Alpha ETC Punjabi (USA).
Elucidating the reason behind coming up with the show, Rabindra Narayan, President, ETC Channel Punjabi, and Business Head, Zee Punjabi, said, “Zee Punjabi wanted to provide a platform for all the ‘traditional’ Punjabi girls to bring forth their talent to the world of glitz and glamour, adulation and fame. The beauty-cum-talent event-serial would provide a huge exposure for each of these contestants to present their best in front of a large worldwide audience.”
Narayan further said, “This is the first ever Punjabi beauty hunt across North India and Mumbai. All other Punjabi pageants are limited only to Punjab. We wanted to reach across the borders and give a platform to all Punjabi beauties everywhere.”
Eminent personalities from Punjabi films and Bollywood would judge the contestants and the final winner would be chosen on October 15, 2006. The show will be promoted through on-air promos, road shows, print campaigns and posters. Besides, there will be road shows in 18 North Indian cities involving specially designed floats.