Zee Telefilms'' has pulled out it’s most ambitious experiments the interactive show ''Aap Jo Bolein Hain to Hain, Aap Jo Bolein Naa to Naa'' and the reality adventure show ''Romance Adventure Aap Aur Hum'' (RAAAH).
According to channel sources, these shows were just taking a break, whereas industry sources say that the poor performance of these shows had prompted the channel to rethink its strategy on these programmes.
The channel had pinned its hopes on these ''different'' shows expecting these to do for it what Kaun Banega Crorepati (KBC) did for Star Plus.
According to Media planners, the reality television or interactive shows had not really taken off in India. "Internationally too, interactive shows which are story-based have not done well. On the other hand, reality shows like ''Survivor'', ''The Amazing Race'' which did well initially have also seen trends of declining viewership. The only reality game show that has done well in India is KBC. And that too succeeded because of the charisma of Amitabh Bachchan.
The decision of Zee to pull out these two shows seems to be in line with the channel''s strategy of withdrawing weak shows. Zee has in the last few months taken off several of its programmes, which have not done well. It had, in August 2001, revamped its entire programming strategy and launched about 24 new shows. But it has already withdrawn song-and-dance show ''Razzmatazz'', ''Hip Hip Hurray'', ''Sarhadein'' and ''Dollar Bahu'', to name a few.
Source: Business Line