Based on the recommendation of an organisation study conducted by the Hay Group, Zee News Ltd (ZNL) has formed a strategic arrangement with Zee Entertainment Enterprises Ltd (ZEEL) that will help the two companies boost customer satisfaction by sharing valuable information on viewer preferences and changing customer requirements in today’s dynamic media and entertainment industry.
While Laxmi Narain Goel continues in his role of mentorship and stewardship of the company, the senior management team at Zee News Ltd, led by its CEO Barun Das, will now report to Punit Goenka, who heads ZEEL.
As part of another recommendation of the same study, ZEEL was restructured in October this year and various verticals formed to provide better operational efficiency. The new pattern at ZEEL has already stabilised and helped integrate various business processes and support systems. With the effective streamlining of day-to-day operations, ZEEL is now better equipped to respond effectively to viewer preferences and ensuring a robust process that facilitates ideation and innovativeness in programming and content.
This new strategic arrangement between ZNL and ZEEL will enable the two companies to share such successes for their mutual benefit while providing a platform to cross-pollinate successful processes, themes and promotions as well as critical market research that will help synergise their approach to obtaining viewer feedback, attain sharper customer focus and thus deliver greater stakeholder value.