Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee News, ZEEL form strategic synergies; Barun Das to now report to Punit Goenka

05-December-2008
Font Size   16
Share
Zee News, ZEEL form strategic synergies; Barun Das to now report to Punit Goenka

Based on the recommendation of an organisation study conducted by the Hay Group, Zee News Ltd (ZNL) has formed a strategic arrangement with Zee Entertainment Enterprises Ltd (ZEEL) that will help the two companies boost customer satisfaction by sharing valuable information on viewer preferences and changing customer requirements in today’s dynamic media and entertainment industry.

While Laxmi Narain Goel continues in his role of mentorship and stewardship of the company, the senior management team at Zee News Ltd, led by its CEO Barun Das, will now report to Punit Goenka, who heads ZEEL.

As part of another recommendation of the same study, ZEEL was restructured in October this year and various verticals formed to provide better operational efficiency. The new pattern at ZEEL has already stabilised and helped integrate various business processes and support systems. With the effective streamlining of day-to-day operations, ZEEL is now better equipped to respond effectively to viewer preferences and ensuring a robust process that facilitates ideation and innovativeness in programming and content.

This new strategic arrangement between ZNL and ZEEL will enable the two companies to share such successes for their mutual benefit while providing a platform to cross-pollinate successful processes, themes and promotions as well as critical market research that will help synergise their approach to obtaining viewer feedback, attain sharper customer focus and thus deliver greater stakeholder value.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education