Zee News has received an award from the Election Commission of India for its ‘Aapka Vote Aapki Taqat’ (AVAT) campaign.
The objective of the campaign was to create voter’s awareness. It was successfully conducted across Gujarat, Maharashtra, Uttranchal, Haryana, Arunachal Pradesh, Bihar and West Bengal.
The national award was conferred on Zee News by Vice President of India Mohammad Hamid Ansari on the occasion of National Voter’s Day on January 25, 2013 at Vigyan Bhawan, New Delhi.
Alok Agrawal, CEO, Zee News said, “We believe in the motto of ‘Soch Badlo, Desh Badlo’ and are committed to constructive nation building. We have committed ourselves to create awareness in Indian citizenry about their rights and responsibilities and are working towards the goals through programming and allied machinery.”
“We, at Zee News, have a singular objective in mind – to turn the world’s biggest democracy into a force to reckon with. For achieving the same, we will empower, engage and educate the Indian citizenry to collate, collect and commit themselves to nation building,” he added.
Apart from this, the nation awakening campaign has also received the coveted Lions Club SOL awards for the best CSR campaign of 2012 and has also established as India’s biggest voter awareness initiative by Limca Book of Records.
Commenting on the occasion, Rohit Kumar, Marketing Head, Zee News said, “It is an extremely rare occurrence for a media house to be conferred a national award from the Election Commission of India. This award comes to us only because the channel understands its responsibility as a pillar of democracy and has striven to strengthen the Indian democracy with its endeavour.”
The initiative not only reached the grass root of India but involved the youth in association with various youth influencing organisations. This campaign will continue not only in the forthcoming Assembly and General Elections of 2014 but elections in the coming years also.
The voter awareness initiative was promoted through television, radio, internet, mobiles and other conventional media, covering cities, towns and continuing down to the hundreds of villages.