Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee News to make profit by end of March

20-March-2002
Font Size   16
Share
Zee News to make profit by end of March

Zee Telefilms announced that Zee News was likely to turn profitable by the end of the current financial year. It also expects the four Alpha regional language channels to break even at the end of the 2002-03.

According to company sources, the corporate restructuring, pruning of number of subsidiaries from 23 to 12, would result in better tax efficiency. Local uplinking will also contribute in reducing costs and will see an increase advertising revenues.

The channels currently being uplinked directly include Zee News, Alpha Marathi, Alpha Gujarati, Alpha Punjabi, Alpha Bangla, Zee Music and Zed TV.

Zee Telefilms also plans to operate Zee Music and ETC Music in different categories of music. The move is expected to leverage the strength of both the channels.

According to inside sources, Zee has no plans to delist ETC from the bourses. The firm has recently acquired a controlling stake in ETC Music.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...