After building a strong presence in the Bengal, Maharashtra, Uttar Pradesh, Andhra Pradesh and Punjab markets, Zee News is all set to foray into the Madhya Pradesh market.
It may be recalled that the group is already present in Chhattisgarh with Zee 24 Ghante. However, there are speculations about Zee closing this operation or merging it with the new launch in Madhya Pradesh.
Confirming the news to exchange4media, Alok Agrawal, CEO, Zee News said, “Yes, we are planning to launch Zee in Madhya Pradesh and the plans are in the initial stage.”
Commenting on the objective behind this launch, Agrawal said, “It’s a natural expansion as we were already present in Punjab and Maharashtra.” He further said, “There is overall increase in regional news consumption.”
In the Madhya Pradesh market, Zee News will have to contend with players such as Sahara Samay, Sadhna News, ITV News, ETV and MT News for Hindi channel space.
With Tier II and III cities set to be covered under the digitisation umbrella, broadcasters are gearing up to consolidate their regional presence.
The idea of its presence felt in Madhya Pradesh is under the goodwill of the Zee banner and specialised reporting strategy. The group is currently working on a tagline, which will be unveiled soon.
Other offerings of Zee News include Zee News, Zee Business, Zee News UP/UK, 24 Ghanta, Zee Punjabi, 24 Ghantalu and Zee 24 Taas. All these channels are available in Hindi, Bengali, Telugu, Marathi and Punjabi languages.