Top Story


Home >> Media - TV >> Article

Zee News seeks to demystify Ram all over again

Font Size   16
Zee News seeks to demystify Ram all over again

There have been tomes of literature and writings on Ram. Now, in keeping with the Dussehra festival, Zee News has come up with a three-part series on the long ago King of Ayodhya and one revered even today. Starting October 18, Zee News has begun airing the well-researched series under the titles ‘Mil Gaye Raam’, ‘Sanjeevani Ka Sach’ and ‘Charan Chaleesa’. The shows are being aired at 9.30 pm on October 18, 19 and 20.

“We have tried to trace the roots of the myths that go around Lord Ram. We have tried through scientific methods and through archeological ways to find out the truth about the places associated with Ram – the mythological character. Moreover, this is a time when there is this ongoing debate about the existence of Ram Sethu,” said Satish K Singh, Editor, Zee News.

Amid the current raging debate and political furore challenging the very existence of ‘Ram’ and ‘Ram Setu’, the channel undertook an unusual journey. It explored the truth that would bridge the gap between history, faith and mythology, added Singh. The series covers the channel’s detailed research on the controversial Setusamudram Project.

The programme is an offshoot of a concentrated research undertaken by Zee News Special Correspondent Rahul Sinha. He travelled from India to Sri Lanka in an attempt to unravel the perplexities associated with the very existence of Ram. It attempts to throw light on various mythological facets as the Ashok Vatika, Sanjeevani parvat, footprints of Hanuman, etc.

Speaking on his experience, Sinha said, “There are 39 spots in India and in Sri Lanka where the myths about Ram is associated. There is a place in Sri Lanka by the name Sita Aliya, which also finds a mention in the Ramayana. Ram Bodh is another place where there is a hill in the shape of Hanuman and there is also this Suman Parvat, where each and every herb is useful in one or the other medicine. We also took along with us the Director of Nicholas Piramal to testify this fact. There is a mention in Ramayana about Sanjeevani as well. There are many other similar places which had astonished us.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business