Zee News has appointed Jitesh Rajdeo as Chief Sales Officer. In his new role, Rajdeo will be heading the sales function of all the news channels under the Zee News bouquet and will report to Alok Agrawal, CEO, Zee News.
Rajdeo was earlier promoted to the position of Revenue Head of DNA in March, 2011 from his profile of Network Head – Key Accounts in ZEEL. He has been associated with the Zee Group since 2000, having worked in various capacities in the organisation. During his tenure with the group, he has worked as National Sales Head, Zee Cinema as well.
In 2009, when Zee restructured its ad sales division to form two core clusters, Rajdeo was in charge of the cluster that included the regional general entertainment channels and news channels of the group.
Commenting on this development, Alok Agrawal said, “Jitesh Rajdeo has been with the Zee Group for the past 13 years and has had a good track record across various group channels in different roles. This experience would be helpful in taking up his role in ZNL and in helping in our growth.”
“With Zee News’ mantra of ‘Soch Badlo, Desh Badlo’, we aim to build a network of persistent and consistent actions throughout the length and breadth of the nation, keeping in mind consolidation of our leadership position. To put the words into action, we have decided to aggressively take newer initiatives and hence, want to ramp up our team,” Agrawal added.
On his new responsibility, Rajdeo said, “This new role certainly is quite challenging. In my past profiles, whether it was integrating DNA with Zee culture or heading the Network team or even looking after the Regional Cluster of ZEEL, were major responsibilities. I am ready for the challenge and committed to deliver on the organisations’ expectations.”