Top Story


Home >> Media - TV >> Article

Zee News appoints Jitesh Rajdeo as Chief Sales Officer

Font Size   16
Zee News appoints Jitesh Rajdeo as Chief Sales Officer

Zee News has appointed Jitesh Rajdeo as Chief Sales Officer. In his new role, Rajdeo will be heading the sales function of all the news channels under the Zee News bouquet and will report to Alok Agrawal, CEO, Zee News.

Rajdeo was earlier promoted to the position of Revenue Head of DNA in March, 2011 from his profile of Network Head – Key Accounts in ZEEL. He has been associated with the Zee Group since 2000, having worked in various capacities in the organisation. During his tenure with the group, he has worked as National Sales Head, Zee Cinema as well.

In 2009, when Zee restructured its ad sales division to form two core clusters, Rajdeo was in charge of the cluster that included the regional general entertainment channels and news channels of the group.

Commenting on this development, Alok Agrawal said, “Jitesh Rajdeo has been with the Zee Group for the past 13 years and has had a good track record across various group channels in different roles. This experience would be helpful in taking up his role in ZNL and in helping in our growth.”

“With Zee News’ mantra of ‘Soch Badlo, Desh Badlo’, we aim to build a network of persistent and consistent actions throughout the length and breadth of the nation, keeping in mind consolidation of our leadership position. To put the words into action, we have decided to aggressively take newer initiatives and hence, want to ramp up our team,” Agrawal added.

On his new responsibility, Rajdeo said, “This new role certainly is quite challenging. In my past profiles, whether it was integrating DNA with Zee culture or heading the Network team or even looking after the Regional Cluster of ZEEL, were major responsibilities. I am ready for the challenge and committed to deliver on the organisations’ expectations.”

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.