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Zee News and UNODC join hands for a drug-free India

21-July-2008
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Zee News and UNODC join hands for a drug-free India

Zee News and the United Nations Office on Drugs and Crime (UNODC) have joined forces to wage war for a drug-free India.

UNODC, established by the Secretary-General of the United Nations, is the world’s most credible organisation working to root out the evils of illicit drugs, international crime and terrorism.

While there are innumerable reasons for the growing menace of drug abuse in India and abroad, one of the biggest is the general misconception that occasional use of drugs does not lead to addiction and abuse. But UNODC figures show that nearly 80 per cent of first time users turn into habitual users. Meaning, once a user, the chances are, you are always a user.

The biggest weapon against drug abuse, of course, is communication, which highlights the many facts, myths and misconceptions about drugs and the devastation that drugs can cause. Communication can be the biggest antidote to drugs. It is with this mission in mind that UNODC and Zee News have come together to spread the message for a drug-free India.

Barun Das, CEO, Zee News Ltd, said, “I am delighted with the partnership with UNODC. While UNODC will bring its global experience of fighting the menace to the table, Zee News will lend its expertise in spreading the message as a responsible corporate citizen. We are looking forward to this partnership for a better India.”

“We will be taking initiatives to do awareness programmes with UNODC in schools and colleges to sensitise the issues of drugs and crime and Zee News will further run them on their channel,” Das added.

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