Top Story


Home >> Media - TV >> Article

Zee News and UNODC join hands for a drug-free India

Font Size   16
Zee News and UNODC join hands for a drug-free India

Zee News and the United Nations Office on Drugs and Crime (UNODC) have joined forces to wage war for a drug-free India.

UNODC, established by the Secretary-General of the United Nations, is the world’s most credible organisation working to root out the evils of illicit drugs, international crime and terrorism.

While there are innumerable reasons for the growing menace of drug abuse in India and abroad, one of the biggest is the general misconception that occasional use of drugs does not lead to addiction and abuse. But UNODC figures show that nearly 80 per cent of first time users turn into habitual users. Meaning, once a user, the chances are, you are always a user.

The biggest weapon against drug abuse, of course, is communication, which highlights the many facts, myths and misconceptions about drugs and the devastation that drugs can cause. Communication can be the biggest antidote to drugs. It is with this mission in mind that UNODC and Zee News have come together to spread the message for a drug-free India.

Barun Das, CEO, Zee News Ltd, said, “I am delighted with the partnership with UNODC. While UNODC will bring its global experience of fighting the menace to the table, Zee News will lend its expertise in spreading the message as a responsible corporate citizen. We are looking forward to this partnership for a better India.”

“We will be taking initiatives to do awareness programmes with UNODC in schools and colleges to sensitise the issues of drugs and crime and Zee News will further run them on their channel,” Das added.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.