Zee News and the United Nations Office on Drugs and Crime (UNODC) have joined forces to wage war for a drug-free India.
UNODC, established by the Secretary-General of the United Nations, is the world’s most credible organisation working to root out the evils of illicit drugs, international crime and terrorism.
While there are innumerable reasons for the growing menace of drug abuse in India and abroad, one of the biggest is the general misconception that occasional use of drugs does not lead to addiction and abuse. But UNODC figures show that nearly 80 per cent of first time users turn into habitual users. Meaning, once a user, the chances are, you are always a user.
The biggest weapon against drug abuse, of course, is communication, which highlights the many facts, myths and misconceptions about drugs and the devastation that drugs can cause. Communication can be the biggest antidote to drugs. It is with this mission in mind that UNODC and Zee News have come together to spread the message for a drug-free India.
Barun Das, CEO, Zee News Ltd, said, “I am delighted with the partnership with UNODC. While UNODC will bring its global experience of fighting the menace to the table, Zee News will lend its expertise in spreading the message as a responsible corporate citizen. We are looking forward to this partnership for a better India.”
“We will be taking initiatives to do awareness programmes with UNODC in schools and colleges to sensitise the issues of drugs and crime and Zee News will further run them on their channel,” Das added.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking