After the successful launch of its dedicated beam of Zee TV for Singapore, Zee Network is now extending this customised feed to Honkong, Philippines, Indonesia, Thailand and Japan, informs an official release.
The release quoted Abhijit Saxena, President Zee Telefilms, as saying, “ Zee Telefilms Limited is proud to announce the extension of the South East Asia beam of Zee TV to Hongkong, Indonesia, Philippines, Thailand and Japan. It was the overwhelming response from our viewers in these regions that compelled us to extend our local beam with customised programming strategy for Honkong, Philippines, Indonesia, Thailand and Japan. The viewers of these regions will now be able to watch Zee TV shows at their local time and not deferred time as they were earlier receiving the India feed”.
The local feed to the rest of South East Asia, thus coincides with prime time in different markets and concurrently values airtime inventory at locally relevant and competitive rates. The new timings would be Hong Kong and Philippines – same as Singapore, Thailand and Indonesia – an hour before Singapore and Japan an hour after Singapore.