Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee Network spreads further in South East Asia

19-August-2004
Font Size   16
Share
Zee Network spreads further in South East Asia

After the successful launch of its dedicated beam of Zee TV for Singapore, Zee Network is now extending this customised feed to Honkong, Philippines, Indonesia, Thailand and Japan, informs an official release.

The release quoted Abhijit Saxena, President Zee Telefilms, as saying, “ Zee Telefilms Limited is proud to announce the extension of the South East Asia beam of Zee TV to Hongkong, Indonesia, Philippines, Thailand and Japan. It was the overwhelming response from our viewers in these regions that compelled us to extend our local beam with customised programming strategy for Honkong, Philippines, Indonesia, Thailand and Japan. The viewers of these regions will now be able to watch Zee TV shows at their local time and not deferred time as they were earlier receiving the India feed”.

The local feed to the rest of South East Asia, thus coincides with prime time in different markets and concurrently values airtime inventory at locally relevant and competitive rates. The new timings would be Hong Kong and Philippines – same as Singapore, Thailand and Indonesia – an hour before Singapore and Japan an hour after Singapore.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.