Zee Network has made a foray into the South Indian market with the launch of Zee Telugu. At a ceremony at Taj Krishna, the new channel was launched by Telugu megastar Chiranjeevi.
Ajay Kumar, Business Head, Zee South, said, "Zee Network had been considering a venture into the South after successfully running regional channels in Marathi, Bengali, Punjabi and Gujarati. Andhra Pradesh is the best potential market for our first venture into the South. We are quite confident that Zee Telugu will live up to the expectations of our viewers in Andhra Pradesh and provide the best in entertainment."
The launch ceremony had around 300 invitees with prominent personalities from the TV & film industry present.