Zee Network has launched a dedicated beam of Zee TV for viewers in Singapore on June 1, 2004. Speaking on the launch of this service, Abhijit Saxena, President, Zee Telefilms, stated, “We are happy to announce the launch of a separate encrypted beam for our Singapore viewers. It has always been our endeavour to provide best services to our viewers. The viewers of Singapore will be able to watch Zee TV at their local time and not 2 ½ hours ahead of India as they are currently receiving the India feed. Secondly, the content on the new schedule will be tailored to the needs of the Singapore viewer”.
Saxena adds, “Launching a new beam for Singapore is to bring viewers their favourite entertainment at their convenient time and create a more viewer-friendly programme schedule. It also opens up opportunities for advertisers who currently face extremely high advertising rates on the India feed”.
Commenting on Zee’s initiative, Alok Prasad, Indian High Commissioner to Singapore, said, “In this age of connectivity, it is Zee that has connected the overseas Indian community both to India and to themselves through this tremendous network. In fact, it has become the channel of the overseas Indian community.” The programming highlights of the new schedule include all programmes at Singapore local time, three news bulletins in a day, inclusion of two award-winning current affairs shows (Correspondent and Inside Story), three more Bollywood-based shows, mythological programmes and classic movies.
Zee TV launched a separate beam for the Middle East and Bangladesh markets in September 2002. The Singapore feed will further be extended to the rest of the South East Asia, thus coinciding with prime time in different markets and concurrently valuating airtime inventory at locally relevant and competitively attractive rates.
The new beam is uplinked out of Singapore and is available on the Asiasat 3S satellite.