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Zee Network breaks through the Great Wall of China, inks strategic deal with CCTV

Zee Network breaks through the Great Wall of China, inks strategic deal with CCTV

Author | exchange4media Mumbai Bureau | Tuesday, Sep 19,2006 8:01 AM

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Zee Network breaks through the Great Wall of China, inks strategic deal with CCTV

Zee Network has announced an agreement with Beijing-based China Central Television (CCTV), which has given license to Zee to use news and other programmes from CCTV International (CCTV-9) and to pick up their signals and transmit it over the Zee Network.

Zee Network will in turn allow CCTV to use its news and programmes. Both the networks will exchange news programmes, documentaries and feature programmes introducing each other’s culture, history, geography, economy, etc. for telecast.

Speaking on the signing of this agreement, Mukund Cairae, Head – Asia Pacific, International Business, Zee, said, “We are very pleased to announce this agreement with China Central Television. China is an important market and we are optimistic about audience response there. This initiative is a step towards promoting mutual understanding and friendship between the people of India and China. Jointly the populations of India and China total a third of the world’s population. With interactions such as these, we will responsibly make our populations aware of the rich cultural heritage that exists in Asia.”

He further said, “We will not be charging licensing fees from each other for news programmes. This contract is valid for two years and is extendable on mutual agreement.”

Huayong Zhao, President, CCTV, said, “Interactions such as these will facilitate better understanding between the people of China and India and will pave the way for future cooperation between our two countries.”

In addition to this content sharing agreement, a China TV Week will be held in India and an India TV Week in China simultaneously.

Zee Network and CCTV will enhance cooperation in programme production, including television dramas, films and feature programmes. The exchange of television dramas and programmes will be mainly based on purchase. Both sides shall take care of all copyright obligations for all programmes to be provided to the other party.

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