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Zee Network beefs up business with new-look management

24-March-2004
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Zee Network beefs up business with new-look management

Under the supervision of President Sunil Khanna, the initial round of changes at Zee Network have begun to take place. The organisation has inducted new resources in its programming and marketing divisions. The team for the channel, Trendz, which has recently moved its operations to Mumbai, is also being strengthened. Amrita Dhillon has been assigned to look after the channel operations as Manager – Marketing and Business Development.

For its marketing division, Zee Network has a new Vice President in Ashish Dabral. As per Zee sources, Dabral is taking care of the business for Zee TV. A new name in the programming would be Vivek Bahl. While Bahl has joined as a Creative Director for new projects, currently he is filling in the shoes of Ashwini Yardi, the head of programming, who is on a two-month leave.

Apart from this, on the technical front, the channel has lined a few executive producers as well. If sources are anything to go by, the channel is looking at strengthening its creative team in a big way.

Sunil Khanna, President, Zee TV was not keen to provide any details on the fresh appointments and future plans.

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