Zee Network is making one more addition to its channel bouquet, a 24-hour Telugu news channel Zee 24 Gantalu. The channel is expected to go on air sometime in October 2008. Shailesh Reddy, who has been with Zee News since 1999 heading the news bureau of Zee News Hyderabad and Zee Telugu News, will head Zee 24 Gantalu.
In line with the basic credo of Zee News, Zee 24 Gantalu will lay emphasis on objective and responsible approach to news reportage. Zee Telugu, the Telugu GEC from Zee stable, is already present in the market for sometime now.
Commenting on Reddy’s appointment, Ramprasad, CEO, Zee Network, South, said, “Reddy has a unique understanding of our business priorities and a great capacity to build and lead multi-disciplinary teams in accomplishing our objectives, as also strategic acumen.”
Reddy, who has 13 years’ experience in journalism, began his career in 1995 with the Eenadu Group as reporter, and subsequently worked in the New Delhi bureau of Eenadu Television for two years before joining Zee Network. Reddy brings in a wealth of experience in news. He will be reporting to Sanjay Reddy, CEO, Zee Telugu.