For those night birds looking for some exciting late night fare, Zee Muzic has launched ‘Midnite Manual’, an all-new music show anchored by well-known model Nina Manuel. The programme went on air from October 3 at 11 pm. The programme is targeted at music lovers in the 16-34 age group.
“It is only our channel, which will play hot and happening music through the week in the 11 pm slot. We confident of making a mark for ourselves with this unique step,” asserted Lydia Fernandes, Programming Head, Zee Muzic.
She added, “The whole stylising of the show has a ‘night’ feel to it and the concept of a sexy model like Nina Manuel will translate that whole image on screen.” Apart from playing chart-topping numbers, Manuel will also give updates about Bollywood and the latest happenings around the world.
‘Midnite Manual’ crosses the boundaries of prime time and experiments with this new genre of midnight programming and aims to carve a niche for itseelf. “We want to catch the audiences at this hour,” Fernandes said.
Zee Muzic has promoted the show through on-ground activities, hoardings, emails to trade, and is looking forward to the best ratings.