Top Story


Home >> Media - TV >> Article

Zee Music hunts for an ‘Item Bomb’ for <i>Musafir</i>

Font Size   16
Zee Music hunts for an ‘Item Bomb’ for <i>Musafir</i>

Zee Music, in partnership with White Feather Films, the production house of Sanjay Dutt and Sanjay Gupta, on Tuesday announced the launch of a nationwide talent hunt, named ‘Item Bomb’. The winner of the hunt will star opposite Sanjay Dutt for an item number in the Hindi film ‘Musafir’ that will hit theatres in October.

Yogesh Radhakrishnan, Business Head, Zee Music, said the talent hunt would be held in Mumbai, New Delhi, Kolkata and Bangalore and at two international destinations, London and Dubai. “The contestants will get an opportunity to perform in one of the songs from the compilation at the auditions,” he added.

Zee Music and T-Series will also launch an audio CD, named ‘Item Bomb Blast’ which will comprise 16 item-number songs from films like ‘Khakee’, ‘Chameli’, ‘Kaante’, ‘Pyar Tune Kya Kiya’ and ‘Company’.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...