Zee Music is all set to go live with ‘Please Toh Play’ starting April 1, 2004. The live show is an all-new concept of an hour of live programming everyday from 7 – 8 pm, where a viewer can send the request for a song from the list scrolling on the screen by dialling a toll free number – 1600 2222 11.
Referring to the live show, Yogesh Radhakrishnan, Business Head, Zee Music, said, “This is an unique concept where a music channel is going live for the first time and the basic idea is to create an interactive show. To keep the interest level of our viewers high and add spice to the programme, there will be different celebrities with us on the show.”
‘Please Toh Play’ would give an opportunity to the viewer to interact live with VJs Manish, Roob and Parimal. “The live show will open a window to our viewers who can send messages and song requests to their beloved ones. The key differentiator of the show will be the interactivity, which the viewer will enjoy while listening to their voice on the television set,” added Radhakrishnan.