Zee Media Corp, a largest news network, is adding another channel to its bouquet – Zee Rajasthan Plus. The new channel is modeled on the concept of ‘terrestrial entertainment channel’, with comprehensive hybrid content ranging from national and local news, entertainment, music, and lifestyle features for citizens of Rajasthan.
With this addition, Zee Media Corp is targeting the Hindi speaking audiences, with a programming mix in Hindi and Rajasthani dialects. The channel plans to integrate many genres in one channel to bring ‘something for everyone’, shared an official release.
Alok Agrawal, CEO, Zee Media Corporation said, “The new channel keeps in view the astonishing speed that Rajasthan is growing at and best exemplifies the new-found zeal, aspiration and resilience of the people of the state coupled with the pride they have for their culture and traditions. With the addition of Zee Rajasthan Plus to our bouquet of channels, we believe we are filling a void in the viewing experience of our viewers in the state.”
Keeping in view the philosophy of the channel ‘Meri Shaan Mera Abhimaan’, Zee Rajasthan Plus will strike the right balance of pride factor of the citizens in their Rajasthani roots with entertainment and culture. Apart from national and regional news, the channel will showcase current affairs programming with feature programming on heritage, food, devotion, career, mingled with an assortment of entertainment content featuring cinema, TV soaps and music, added the release.
Rohit Kumar, Head of Marketing for Zee Media Corporation said, “We have a robust 360 degree marketing plan for the launch of new channel which includes TVCs, hoardings, radio, print, social networking, digital marketing and BTL activities across Rajasthan. We are sure the hybrid content of channel which has something from everyone will click well with the citizens of Rajasthan.”