Zee Media has elevated Pooja Gupta as Marketing Head. Gupta joined Zee Media in May this year. She has worked with organization like ITV Network, News Nation.
An official announcement said, “We are pleased to announce that Pooja Gupta – DVP Content Strategy and Marketing at Noida will now be Marketing Head with immediate effect from 9th November 2015.
“With this, Pooja’s expertise in Content & Marketing Strategy and Corporate Communication will be used across the corporation to give us a greater competitive edge. This focus will build brand awareness of all the Channels of Zee Media across various sectors/verticals, and with key stakeholders leading to increase traction with our advertiser-customer.
“Pooja’s contribution will be to undertake a review of the Branding and Marketing proposition, in line with the development of Zee Media strategy. Pooja will continue to report to the COO, Mr. R K Arora
“All Marketing functions, Response Cell and Content Strategy team across the channels will now be reporting to Pooja.
“We wish Pooja all the best as she moves to take up this vital responsibility and respective teams great success for future.”