Zee Marathi, the Marathi GEC from Zee Entertainment Enterprises Ltd, is extending its prime time band and will now have shows that start from 6 pm. The channel is also launching a new fiction show called ‘Waaras’, which will premiere on December 6, 2010. The show will be aired from Monday to Saturday at 6.30 pm.
Zee Marathi currently offers six fiction shows which have a strong social connect and three reality shows in its daily prime time slot. Apart from this, the channel has weekly non-fiction shows in the entertainment, cooking and travelling spaces.
The launch of the new show will mean that the game show, ‘Sade Made Teen’, which has been airing at 6.30 pm, will now be aired at the new timing of 6 pm.
The idea of extending the time band is because the channel is ready to engage its target audience earlier than before.